Write a critical essay on Marshall McLuhans concept of the `global village` and his theory of `the medium is the message` in relation to the global spread of Satellite television and the Internet

In words of McLuhan , the stimulation provided by electronic technology represents the final extension in role of man where creativity , knowledge , and consciousness will collectively grow and extend over entire humanity in affecting the extension of man The role of technology is evident in the process as it 's the diligent pursuance of technology that has brought transformation of world into a global village . People are interacting with each other on changed scales and electric speed , by causing a rapid contraction of social and political forces to create an implosion that increases

people 's sense of responsibility and acts on different groups of people to alter their previous positions and integrate them in the new of things

Commenting on the expanding field of human desire of knowledge , McLuhan says that electric speed and reach has made concept of partial and incomplete knowledge an obsolete thing . Mankind now vie for wholeness completeness and depth of knowledge , in conformation with the changing form of electric age over its pervious mechanical world . There is a renewed sense of finding out the world once again , armed by newly realized power of electric and computer technology and in its new extension , mankind doesn 't want to accept things in their previous forms . Rather it aims to overthrow imposed patterns and declare the individuality of things and events in The role of new technology in media has always created conflicts and challenges in the society until finally it extends the role of man and then overtaken by new emergent technology . McLuhan presents two strong instances of this fact (McLuhan . First when he quotes Alexis De Tocqueville , who was first to master the understanding of print and typography technology , to inform that De Tocqueville had predicted rise of America and relegation of England from their approach and...