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Write Essay answer the questions for Advanced Marketing course (MBA)

Running Head : Write Essay answer the questions for Advanced Marketing course (MBA

Write Essay answer the questions for Advanced Marketing course (MBA

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Write Essay answer the questions for Advanced Marketing course (MBA

Question I : Explain the concepts of product line width , length , depth and consistency . Use examples to support your answer

A product mix is a collection of a large variety of product lines . A product line is a group of items or products closely related and lie within a product class as

the functions performed by them are similar have the same group of customers , range within the given price or are advertised and marketed through the same channels or outlets . Every company 's product mix encompasses certain width , depth , consistency and length

Product width : Refers to the number of different product lines carried by the company . For e .g . Unilever deals with food brands , home care and personal care products therefore it offers a product mix width of 3 lines

Product length : The total number of different items or products in a single product line refers to the product length for e .g . if we take food brands of Unilever then Best foods , Knorr , Birds Eye , Lipton and Ben Jerry 's makes the product length of the specific product line of food brands

Product depth : The variants of each product in a product line refers to the product depth for e .g . if we take Lipton , it comes in two formulations...

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