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In the Eye of The Storm : Have the Chief Financial Officers ever mattered more- or been less prepared

Taken from the Economist print edition , 30 October 2008 ( HYPERLINK "http /www .economist .com /business /displaystory .cfm ?story_id www .economist .com /business /displaystory .cfm ?story_id No specific author

The article is without a doubt a very timely one : it deals with something related to the on going financial turmoil throughout the globe . Week after week , stocks and markets throughout the world continue to tumble , and the end to this downturn is no where near in

sight . As one turns on the television to watch the news or as one reads the another company is filing for bankruptcy , or lower growth forecasts sending stock markets downhill . It seems as though there is no other news out there other than the global financial crisis . In the midst of all these are the company executives , in particular the Chief Financial Officers (CFO ) who are trying to find ways to prevent their particular companies from collapsing . No one will deny the important role that the CFO plays in a company . It is on his or her shoulder that the fate of the company 's finances will lie he or she can either make or break the company . Millions or even billions of dollars are constantly in the hands of the CFOs of multinational corporations and financial institutions . Now more than ever , CFOs are in the limelight , as the world watches them and tries...