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Compare and Contrast between Male and Female Pitches of Same Product

The media is un arguably the most powerful means of social influence today . Body image survey in 2006 from an entertainment weekly revealed a detailed report '78 .3 of respondents believe body images in the media have an impact on how they feel about themselves . The impact is gender based . Over one third of men (37 .6 ) say body images in the media do not have an impact on the way they feel about themselves

compared to 11 .9 of women (Age . A deodorant for men shows women clinging to him like bees to a hive just because he uses that particular brand . Another deodorant for women makes all boys and young men turn their heads like an owl when a pretty girl passes by them . Why ? The whiff of perfume she leaves behind makes them follow her more powerfully than kids followed the Pied Piper . Such is the effect of the advertisement and media over branding and marketing of their product to consumers

Women are inherently conscious of their looks . Men were born to be carefree but the media gimmicks have now baited them too . They visit beauty parlours , designers , groomers and what not , to look attractive and to swoon women of desire

It is presumed of course that the consumers will be females in the age group of 10 to 45 and the same with men when they advertise these products . Lot of...