The Wrath of Ballzilla: Why Microsoft CEO Steve Ballmer cant stop bashing Google

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Article Summary

In his article Brent Schlender speculates about possible reasons of recent criticism of Google management policies expressed by Microsoft 's eccentric CEO Steve Ballmer . In his speech Ballmer made fun of the attempts of Google to enlarge the variety of their services , besides , he called employment policies of the company `insane . It is known that Google is continuously growing , and since the times it had entered the market in spring 2004 , it has already grown

4 times and currently has about 11 ,000 employees

In to find out what could be a reason of this anger , Schlender offers to check out the development of Microsoft and the routine of Ballmer 's career . The author underlines that Microsoft 's creator Bill Gates is a very pragmatic and economical businessman . In particular , he extends his employee base extremely unwillingly and always keeps minimal number of the employees , so it takes giant efforts of Ballmer 's to persuade Gates of the necessity to hire some new specialists . On this background , there 's nothing strange that just a thought about such excessive growth of Google seems to be absolutely crazy for Ballmer

Finally , the author comes up with an idea that a true reason of Ballmer 's criticism could be trivial conflict of generations . Young creators of Google , Brin and Page , demonstrated considerably faster success in business than Gates did . They earned their first billion hired the 1 ,000th employee and bought their commercial jet-planes much faster than Microsoft guys did . Besides , Brin and Page attained to greatest heights in business when they were much younger than Gates and Allen were . Therefore , Schlender supposes that one day Brin and Page would also feel outsmarted by some young business genius (es Bibliography

Schlender , Brent "The Wrath of Ballzilla : Why Microsoft CEO Steve Ballmer can 't stop bashing Google " Cable News Network . A Time Warner Company . 23 Apr . 2007 . 11 Nov . 2007

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