World is Flat: A Brief History of the Twenty-first Century

World is Flat : A Brief History of the Twenty-First Century

Individuals from every corner of the flat world are being empowered .you are going to see every color of the human rainbow take part (Friedman11 . This is how writer Thomas Friedman says in his international bestselling book The World is Flat : A Brief History of the Twenty-First Century . First published in 2005 , the book tackles one of the most realistic phenomena this dot .com age has experienced globalization . In his travels as a journalist , Friedman , a three-time Pulitzer winner , became aware of

the connections not just of individuals but of organizations , governments around the globe , before concluding that the world is flat as opposed to what Christopher Columbus previously reported to the monarchy (5

Friedman believes that there are three eras of flattening with the first one occurring when Columbus first voyaged until about 1800 (Friedman 9 . Globalization 1 .0 was about competition among nations leveraging on strength and how a country can influence the rest (9 Then came Globalization 2 .0 , which continued until 2000 (9 . This era was defined by multinational companies which further made the globe smaller by global expansion and integration (9 . It was a time fuelled by the industrial and transport revolution , advancing growth and development- the telegraph , telephones , PCs , satellites , fiber-optic scale and the early version of the World Wide Web (9 . It also ushered in a global economy . But it is globalization 3 .0 that has made the world flat . Unlike Globalizations 1...