Paper Topic:

Workbook

Australian Media Content

Week 3 : How important is the Australian content quota (200 words

The 1970s and 1980s saw considerable policy activism and regulatory innovation in the media policy process (Cunningham Turner , 2006

br 180 . The Screen Producers Association of Australia has rejected any dilution of the Australian content rules proposed by the Productivity Commission . In its draft report , the commission recommends dropping the Australian content quotas of 55 per cent overall for television programs and 80 per cent for advertising . But it quotas for drama , documentaries and children 's programs

would stay . SPAA executive director Nick Herd says the commission has failed to understand how all aspects of the current rules contribute to making TV one of the most viable and diverse Australian cultural forms . He says that without the Australian content quota , there would be more cheap imported programs and reduced domestic production capacity

The SPAA also doubts that a fourth commercial television network would produce the diversity predicted by the Productivity Commission . In the latest versions of the standard , the definition of `Australian content on television does not contain any form of on-screen test , but is still justified in terms of seeking to promote the role of Australian television in reflecting a sense of Australian identity , character and cultural diversity . The change which has occurred in the 1999 version of the Standard is the recognition of New Zealand programs as being `Australian ' for the purposes of fulfilling quotas

Week 4 : What effects do television ratings have on Australian public service broadcasters (200 words

Public service broadcasters tend to be financed mostly but not exclusively through viewers ' fees , membership , or taxes on televisions or radios . Public service broadcasters in Australia also tend to focus on issues and report news in context , whereas commercial broadcasters were more event led . Public service broadcasters are less likely to try to grab the audience 's attention , but would seek instead to enhance viewer comprehension and television ratings . Both the ABC and SBS receive the vast majority of their funding from the Commonwealth in contrast with most other public service broadcasters around the world which are funded either by licence fee (BBC ) or from a combination of licence fees and advertising (Germany , Italy , France (Cunningham Turner ,

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The two main factors that may reduce public service commitment to comprehension enhancement in favour of attention grabbing , and encourage commercial broadcasters to continue to develop attention grabbing formulas . First , the need to hold an audience 's interest is intensifying in a highly competitive digital marketplace . It is likely that both commercial and public service broadcasters will take steps to increase the dramatic and attention grabbing nature of their news , consequently increasing the number of dramatic stories

Week 5 : Discuss the advantages and disadvantages of the effects of new technology on the media (200 words

Perhaps the most striking and important perception of the impact of electronic media was that it could no longer be thought of as particular to this or that society . What...

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