Women in TV News

Running head : Women in television

Author 's name

University of

Lecturer 's name

Date : 25th May 2008 Abstract

Over the years , women have been conceptualized as sexual and symbols of sexuality in media . According to empirical research there has been a significant shift of media perception about women in television . The context of shift in perception to a positive paradigm on women as integral members of the society is of profound interest . Empirical research on this paradigm is explored on this through an evaluation of current gender perspective

on women as portrayed by television news programs

Introduction

Criticisms on advertisements that have discriminated women audacity and social status have increased in the recent past . This criticism is based on belief that women roles in commercials have not kept pace with women roles in the society . Television news and programs advertisers have come to terms with the importance of women in the corporate scene and have changed their style in an effort to appeal better to women (Ferrante et al 1988

Based on this shift of perception , its important to make further research on what percentage does various advertisers air women positively and the percentage of those who abuse women position in the society through using women in adverts as symbols of sexuality and product interface and pro

Through examining television programs and checking on the number of women , legitimately and ethically featured in these programs we evaluate this and make conclusions based on the findings

From an international context , women receptive nature and beauty has been misconstrued as a slavery and sexual object fazade . This concept has been carried over the decades and women have featured as the most effective signs in both online media and mainstream advertising with focus on the television media . Online channels have offered pornography unethically and women have become the key feature and tool of comprehensive advertising and presentation of the ideas advertisers wish to sell through these channels

In mainstream media like television , women scanty wear symbolizes the sensual and sexually taunting perception . Their presence denotes desire and their scanty wear emphatically symbolizes a calling to the affluent male to look beyond the revealing lingerie and reach for what lies within , or what it would feel to have what is just beneath or in the scanty wear

It 's from this context that we understand why women are viewed sexually rather than rationally . Sex is consummate through a woman and the scanty wear is the initiator of desire since a man sees through the scanty wear , sees a naked woman and conceptualizes sex . Two , once he looks at the advert through that angle , he imagines having sex with the woman This unfortunate advertising concept has degraded social values and voided societal norms

The advertiser and many other producers are only inventing more malice against women social status and repute . Most programs and the advertisements that come in between the airing are indicative of the above concept . A woman is a sign in the...