Wk 5 Global Business Strategies

Q .A Labels entering US

Chinese market for record labels has been very fruitful for Q .A Records Q .A now decides to enter US market . This would be the expansion of business as US is a huge market with lot of potential and competition The size of US market for music is growing for music of all forms

The major players in US who dominate the industry are Universal Music Group , Sony Music Entertainment , Warner Music Group and EMI . These companies own several small labels to keep access to different markets

These four major players account for 81 .87 percent of US music market in 2006 . Globally Sony Music Entertainment dominate with approximately 31 percent and Universal Music Group following . These labels have the most business in US and the top artists on board . Giving them competition would be difficult as their reach is everywhere . This was US market from competition side . The consumer side of US music industry is growing at a fast pace . Teenagers and office goers are a major chunk . The product which is booming the music scene is digital music . It is approximately 18 percent as of December 2008 and is expected to be reach 41 percent in another five years according to Forrester Research . In digital music picture Apple is the market leader with 70 percent of US sales . If we analyze US market as a potential expansion location for Q .A Labels , we foresee that the US market would grow immensely but this...