Wk 1 Marketing

Running head : WEEK 1 MARKETING

Week 1 Marketing

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Abstract

The definition of marketing is rather vague moreover , different professionals tend to define marketing , using different terms . Marketing should be a necessary element of the organization 's sales function : it is the critical element that forms close business ties between customers and sellers , helps firms grow their customers and deliver critical customer value . Planning is integral to marketing similarly , marketing is impossible without planning . Throughout the history of marketing since the

marketing department era , all marketing activities have been brought under control of one department or one marketing specialist Planning in marketing was and is required to integrate all marketing activities with the firm 's obligations and strategic goals . The benefits of marketing are not limited to planning opportunities organizations use marketing mix to deliver the benefits of their products to consumers and to monitor the effectiveness of various marketing procedures . With the need to expand our presence in the market , and with the need to promote continuous growth , marketing will link consumer needs to the strategic business goals , creating a cohesive business environment expanding the benefits and increasing profitability of businesses and consumers

Week 1 Marketing

1 . The definition of marketing is rather vague moreover , different professionals tend to define marketing , using different terms . Kotler and Keller (2006 ) state that marketing deals with identifying and meeting human and social needs . One of the shortest definitions of marketing is meeting needs profitably (Kotler Keller...