Wirte a reprot on a company of your choice and to recommend new strategies for the future of the company.

Introduction

Starting more than 30 years ago as by co-founders Paul Allen and Bill Gates as a developer of programming languages , Microsoft has become a technological giant , now being included in the Fortune 500 companies From then it has continued to quash emerging competitors earning the impression of monopolizing the industry (Cohen , 1999

But as the time becomes more fast-paced , technological development is now making leaps with not only Microsoft 's advancements but also its competitors . At this point , competitors are now making leaps , decreasing the gap between them and Microsoft

, making them a threat to Microsoft 's industrial governance

This aims to analyze the current status of Microsoft using the SWOT analysis method and from there , develop new strategies for the improvement of their current position

Strengths

Most of Microsoft 's strengths are focused on the nature of their policies especially with their employees , and with the nature of their vision , which , according to the company is to enable people to accomplish more tasks effectively and efficiently through the use of computers

Microsoft develops and manufactures a wide range of products that will cater to many different things . These include operating systems of not only PCs but also other intelligent devices such as smart phones and palm tops . They also develop and innovate business application tools web development tools , gaming products and documentation programs internet applications and servers

The company has continuously developed and innovated their products Periodically , Microsoft releases upgrades and newer versions of their products . In particular , their Windows Operating System has already had more than a dozen versions the same goes for Microsoft Office , Internet Explorer and their other products , with each subsequent version , an improvement of the version before it . Upgrades are always available in the internet

Just recently , they developed an operating system designed for mobiles As an act to improve the status of their Home and Entertainment segment X-box 360 was launched in 2005 . Through their continuous development the company has made it from a small business more than 20 years ago , to become one of the Fortune 500 companies . In addition , Microsoft 's partnership with big names like Sony , Intel and Acer , in a way , ensures the company 's place in the computer industry

According to Microsoft 's 2005 Annual Report , the company has experienced growth . The company 's revenue has increased by 8 from 2004 to 2005 while their operating income has increased by more than 60 from 2004 to 2005 . A 14 increase in revenue happened from 2003 to 2004 while the operating income decreased by 5 from 2003 to 2004 . This implies a continuous growth in revenue from 2003 to 2005 and a significant recovery from operating income loss in 2004 . Also , according to the report they are expecting the continuity of this growth in revenues for the years to come as a result of their move to license their products

The high market share (80-88 ) of Microsoft 's Operating System and the wide distribution of their products...