Wingstop Franchise Marketing Business Plan

Wingstop Marketing Plan A proposal for a franchise in Orlando , Florida

Executive Summary In 1994 , Wingstop Restaurant has spearheaded the proliferation of tasty and ultimate Buffalo-style chicken wings Since then , Wingstop have been a synonymous to chicken wings . Wingstop boasts of proprietary recipes to the delight of its customers Furthermore , outstanding customer service and superb food have generated clamor and apparent demands , which only the Wingstop franchise can provide and satisfy Wingstop CEO Jim Flynn , decalred that 80 of the company 's sales generate from the sales of their specialty chicken wings (Wingstop

, 2008 Current Marketing Situation Wingstop has ascertained that they have a different market segment compared to KFC and Popeye 's , which sells individual meals and for families On the other hand , Buffalo-style chicken wings tend to draw people with similar interests such as the Super Bowl and other sports events Current Marketing Situation Today , Wingstop has grown from a small restaurant to one of the country 's vastly- proliferated specialty restaurants Being the pioneer of the chicken wing restaurants , the company anticipates its development and progress for it to bolster revenues (Wingstop , 2008 SWOT Analysis Strengths Wingstop is the pioneer of Buffalo-styled chicken wing specialty restaurant It is considered the Coke of chicken wing restaurants Wingstop is not only considered a family-oriented restaurant it is actually host to groups who share the same interest like sports event ( Super Bowl SWOT Analysis Weaknesses Since it 's strictly a chicken wing specialty restaurant , Wingstop is limiting its menu to chicken wings and a number of side dishes that some restaurants already have Wingstop is only synonymous to chicken wings , which suggests that customers can be confused that it only serves chicken wings Franchising could be considered a weakness as well , due to the fact that Wingstop cannot deliberately supervise a franchise outlet SWOT Analysis Opportunities Wingstop has engaged in franchising and royalty transaction , which is aimed at promoting the restaurant Locations have proven that Wingstop can generate a myriad of opportunities like celebrity athlete endorsements that complements Wingstop 's advertising and promotion NFL hall of famer Troy Aikman has been a solid endorser for Wingstop patrons who happen to be Super Bowl fanatics as well Wingstop incorporates an apt sense of franchising and catering services , which generates subsequent opportunities

SWOT Analysis Threats One of Wingstop 's threats is the emergence of take-out and delivery chicken wing specialty restaurants these restaurants are apparently taking advantage of Wingstop 's success Wingstop is threatened by the emergence of chicken wing meals at Popeye and KFC Wingstop 's franchising can also experience a letdown in its franchising deal whenever a franchising outlet does not manage the outlet in an appropriate manner

Marketing Objectives As a franchise owner for Wingstop , you should keep in mind that Wingstop 's marketing concept is brief and precise . Wingstop incorporates the concept of chickent wing flavor options that will entice diverse market segmentation . This generates revenues for Wingstop , which it owes a lot to its efficient and charisma...