Winey Proposal

Winery Marketing Proposal

Table of Contents

TOC \o "1-3 " \h \z \u HYPERLINK \l "_Toc8 " 1 . Introduction PAGEREF _Toc8 \h 2

HYPERLINK \l "_Toc9 " 2 . Proposed Winery in Texas : Overview PAGEREF _Toc9 \h 3

HYPERLINK \l "_Toc0 " 3 . Start-Up Cost and Financial Aspects PAGEREF _Toc0 \h 3

HYPERLINK \l "_Toc1 " 4 . Marketing Plan PAGEREF _Toc1 \h 10

HYPERLINK \l "_Toc2 " 4 .1 Brief Background PAGEREF _Toc2 \h 10

HYPERLINK \l "_Toc3 " 4 .2 Mission and Vision PAGEREF _Toc3 \h 10

HYPERLINK \l "_Toc4 " 4 .3 E-Marketing

Approach PAGEREF _Toc4 \h 11

HYPERLINK \l "_Toc5 " 4 .4 Target Marketing Demographics PAGEREF _Toc5 \h 13 ? Demographics PAGEREF _Toc6 \h 13

HYPERLINK \l "_Toc7 " Behavior Factors PAGEREF _Toc7 \h 14

HYPERLINK \l "_Toc8 " 4 .5 Market Needs PAGEREF _Toc8 \h 14

HYPERLINK \l "_Toc9 " 4 .6 Marketing Mix PAGEREF _Toc9 \h 15 Introduction

It can be said that the wine industries in the global marketing are now living in an interesting environment . The process of changes from the old economy to the new global economy has been able to generate tremendous changes as well as development of the wine industries (Urwin 1996 . Part of these changes brought about by the competition of the winery industries includes the new market structure , economic , marketing strategy and the new technological structures of each winery industries within the business environment . The global wine market is noted to be the largest as well as the most diverse with an ever-increasing range of wine products that aims on satisfying...