Wine Marketing

British Colombia among other regions Other than the climatic and geographic disadvantage facing the Canadian industry , the country suffers from lack of experience in winery wine production has been going on for just 200 years (Robinson 102 . In addition , most of the wineries in the country having been locally based meaning that they lack economies of scale to meet local demands

Wineries in the United States and Australia do recognise the demand in the Canadian market and have therefore embarked on working towards supplying their brands into the country . Indeed , the Canadian

market is the second most important for American wineries after the United Kingdom . On the other hand , Australian wineries have the American market as the second most important and Canada as third . Having Canada as some of most valuable export markets for wineries in the US and Australia is testament enough that this North American market is marketing battlefield for American and Australian brands . This market has been expanding fast , therefore presenting opportunities to American and Australian companies

Human Factors

The increasing demand for wines in Canada and indeed all over the world is as a result of human factors that will be discussed in this section People form diverse income groups have been increasingly been attracted to consuming , which has resulted from shift of mentality that wine is consumed by the well to do individuals in society . One of the factors behind this scenario is the campaign buy the international industry on heath benefits that comes from wine consumption (Rosenberg 20 . The medical profession has also been at the forefront of preaching the medical importance of wine . Health consciousness among world populations have responded positively it has thus partially led to increase demand of wine alcohol in Canada

Secondly , information technology has provided people with more avenues...