Wider Aspect of Marketing Communications

Wider Aspect of Marketing Communications

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Date : May 2 , 2009

Wider Aspect of Marketing Communications

Introduction

Marketing communications refer to the ways that are used by organizations to communicate with their target markets . The activities that take place in marketing communication include advertising , direct marketing , promotion , sales promotions and internet based marketing . All these marketing methods are supposed to help organization forecast on market trends so that they can know the areas that they need to improve on by generating new

ideas . This communication strategies work in different environments whether political , social , economic or technological . Markets are societal greatest places as they provide a platform for persuasion exchanges through the communication of goods and services between producers and consumers (Moloney , 2000 , 98

Some of the objectives of marketing communication include

Promoting products that are at risk by motivating and encouraging the public to buy them

Influencing the opinion of leaders on various products and services

Introducing new products to the market

Creating an exiting market by incorporating various forms of communication

Marketing communication has evolved over the years and has changed the way organizations function for example , customer service has changed to become customer relations and even the human resources are more inclined to human solutions (Smith Chaffey , 2002 , 19 . These are actions that take the needs of their clients very seriously and ensure that they are satisfied . For this reason communication is important as what is communicated stays in the image of the...