Why leadership is the only sustainable competitive advantage for any business organization?

Research Proposal

Why leadership is the only sustainable competitive advantage for any business organization

Student 's Name

Course Code , Semester , Class

Tutor

13 June 2009

Background

A look at strategies that are currently being sought by Nike , Coca Cola and even Apple shows that sustainable development is the way forward (Johnson-White , Williams , Debusk , Kozera , 2008 . Adoption of sustainability values within organizations though prevalent in the current business environment has for a long time been part of business dynamics . Prevalence of sustainability in organizational mission and social corporate

goals is reflective of awareness that is slowly creeping within industry players on the need to ensure they develop and use resources to the overall good of humanity . Strategic planners have come with a multitude of strategies aimed at ensuring sustainable development which has led to an increase in awareness on the society as organizations try to maximize on avenue they have for generating value Ethical leadership and management , effective communication , ethical operations , motivation , positive cultures and a general appreciation of the complexity that defines modern operations are some of the values that have been developed as being critical to ensuring sustainable growth to an organization . Surprisingly , few researchers have even thought of the existence of leadership beyond its direct impact on efficiency in meeting operational goals and motivating employees (Porter , 2008 . All variables that contribute to sustainable development are either affected directly by leadership or are dependent on leadership to be effective . Could effective leadership be the only avenue to gain of...