Paper Topic:

Why is creativity an important aspect of business and organisation?

Running head : Creativity in Business

Creativity in Business

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Introduction

Business environment has become very dynamic today owing to the increasing globalization , competition and technological dynamism Managers are moving from the traditional human resource management practices that believed that human beings or employees were just tools to ensure that goals were achieved . Human resource management has today become an integral part of management with employees being termed as the most vital assets of an organization . While better pay and working conditions

play a vital role in ensuring that an entity achieves its goals and objectives , creativity building among employees has been found to play a great deal in creating and enhancing product differentiation hence enabling a company increase its market share and profitability The global and national markets have become very competitive with new companies being introduced almost on a daily basis . A business wishing to succeed as such has to differentiate itself as well as its products from that of its competitors , and creativity is an avenue towards achievement of such differentiation . Apart from differentiation , there are other many reasons why creativity is vital to a business (Hale , n d

This will evaluate the reasons as to why creativity is an essential aspect of an organization today

Creativity-An overview

Creativity is of late being acknowledged as an essential factor and a contributor to organizational success . Different authors define creativity differently as there is no single agreed on definition of creativity . It has been defined...

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