Where Did You Find that Book?

Running Head : Where did you find that book

Where did you find that book

[name of the writer]

[name of the institution ]

[name of the Professor]

[Course] Where did you find that book

Recently , buying books through the internet has gain precedence among the American population . This will compare the business model of three book sellers , who sell their books through the internet

Amazon is a purely online business , that doesn 't contain any physical outlets . The only way to from them is through the internet . They

majorly compete on price and convenience . Although Amazon may not be entirely unethical , it does use many subliminal marketing techniques that `push ' the customer to buy more books . Regarding the privacy and security , a major concern would be the information that Amazon collects when a shopper surfs its ' website . It is able to collect information about the buying habits , product review , wish lists and other `habits through which it is able to suggest related books (Chevalier Goolsbee , 2003

Barnes and Noble initially started as a retail store , but now because of the pressure from Amazon , it has moved to an online presence . Its ' site doesn 't offer social networking features which makes it less likely to invade the customer 's privacy (Chevalier Goolsbee , 2003

Book Rack is a franchised second-hand bookstore in Arlington , TX , that prides itself in customer service . It is relatively small to Amazon and Barnes Noble , and doesn 't maintain an independent webpage . All the franchise share...