Wendy`s Part 5

PART 5

WENDY 'S PRICING STRATEGIES

The Wendy 's Organization , as discussed in Part 1 of this , is relatively a strong company . This is because of certain strengths that the company possesses as presented in the SWOT Analysis . Moreover , there are many opportunities available for the company and if they could fully utilize them , then they could compete and even win over their competitors such as McDonald 's and Burger King . However , there are certain weaknesses and threats to the company that needs their immediate attention and if not properly addressed

, may lead to the further decline in their performance

Part 2 on the other hand is about the product , which is one of the 4 br

's in Marketing . Specifically , it tackled the target market , primary product categories , product-market grid , market development , and competitive advantage . It is necessary to discuss these aspects because the organization could see the aspects wherein they are not performing well , as well as the aspects that they are good at . With this , the organization would know the features that they should enhance , and the strategies that they should retain

However , Part 3 explains the Wendy 's Organization 's difference to its competitors . For instance , it continually offers meals that are good for their consumers ' health . Aside from the said differences , Part 3 also provides the methods in which the Wendy 's Organization acquires their raw materials . They ensure that they use the materials that are of high-class . However , even though Wendy 's has these advantages , this part also cited certain things that Wendy 's should study further and one of which is taking advantage of a larger market like Asia , Mexico , etc With this , another

in the 4

's of Marketing materialized , and this is place

Lastly , Part 4 tackled the promotion part of the 4

's in Marketing Some of the ways that Wendy 's is using in to promote their products are through the internet and promotional benefits . The impacts of these promotional strategies were also discussed in this part of the br

This part of the however , focuses on pricing . Pricing is the last br

in the 4

's of Marketing . Specifically , Part 5 would discuss a of the pricing strategies of the Wendy 's Organization an analysis of the said pricing strategies and whether or not Wendy 's has a competitive advantage when it comes to pricing

Pricing Strategies and Tactics of the Wendy 's Organization

There exist a handful of pricing strategies . The four main pricing strategies include premium pricing , penetration pricing , economy pricing and price skimming ADDIN EN .CITE Pricin g Strategies2007June 12 2007http /www .marke tingteacher .com /Lessons /lesson_pricing .htm "Pricing Strategies . In case of the Wendy 's Organization , they are using the price skimming strategy (see Figure 1

Price skimming is the charging of a high price in to have a substantial competitive advantage ADDIN EN .CITE Pricin g Strategies2007June 12 2007http /www .marke tingteacher .com /Lessons...