Week 2 internet marketing

E-BUSINESS (Amazon .com

E-business is the conduct of business on the Internet , not only buying and selling but also servicing customers and collaborating with business partners . Today , major organizations are rethinking their businesses in terms of the Internet and its new way and capabilities . Organizations are using the site web to buy and supplies from other companies , to include on sales promotions , and to do together research . When of the organization using this new technology is Amazon , which deals with selling of books world wide . They created web site by the name

br amazon .com

Market approach :Exploiting all opportunity and doing sales to those place which can prove difficult to access , by using the internet it will be convenience , and employing in strategy so that to be head comparing other companies . Amazon .com , the book sellers , has already discovered how to use the Internet successfully

Mission : is measure the performance of the system that supplements traditional financial measures with the way that measure performance from perspectives that is customer perspective , internal business perspective and innovation and learning perspective . The balanced scorecard has been applied to information technology in to ensure that information technology is fairly evaluated

Objectives : The main objective of doing business using internet is to increase sales through direct selling , getting new markets , reducing long procedures and avoiding bulk transactions , which is time consuming Travel bookings directly or indirectly as a result of internet research is becoming significant in recent times and can not be avoided

Overall effectiveness : The overall effectiveness as been achieved through providing valuable information to customers , it is ease to use and found without much difficulties , also making customers feel comfortable and provide a measure for return on investment

Reference

1 ) Kelly D . Software magazine (Sep ,1999...