Week 1

Marketing Defined

According to the American Marketing Society , a professional body in North America that brings together all the Marketing stakeholders defines marketing as an activity , set of institutions as well as a process designed for creating , communicating-to create awareness delivering and eventually exchanging goods and services that have value for clients , customers as well as the society as a whole (AMS , 2007 br

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On the other hand another well known Marketing organization-the Chartered institute of marketers defines marketing from a management responsibility angle and its definition identifies the

need of embracing the management functions in marketing : planning , organizing coordinating , and control . In its definition Marketing is defined as a management process that is charged with the responsibility of identifying , anticipating or foreseeing as well as satisfying the consumer 's needs and wants profitably (CIM , 2008 ,

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In my own view I would define marketing as the primary management activities that are concerned in the direction of the business activities that are responsible in converting the existing purchasing power into effective demand . In a nut shell it 's basically all the activities that are involved in moving goods and services from the point of production to the point of consumption in a way that meets the needs and wants of the consumer and also meets the companies goals-profitability

Importance of marketing in organizational success

Today in the 21st century when the business environment around the globe is increasingly becoming volatile and unpredictable , due...