Week 8

Digital product is any product for transmission or processing of information in which the information is represented by physical quantities (signals ) that are so constrained as to take on only discrete values e .g . computers and video cameras while non-digital products are not able to process the information

One of the big challenges in relation to technology is the incredible speed it evolves , leading to the creation of new products , services opportunities and jobs that didn 't exist just a few years ago . Customer channels may be relatively direct , utilizing direct mail

or door-to-door selling . Door-to-door selling is relatively expensive form of delivery that requires high gross margins and results in higher prices to the customer . Manufacturer-owned store : Companies may choose to establish one or two outlets for obtaining market intelligence rather than distribution strategy . New channel of distribution : internet has become a major distribution channel enabling written and audio-visual materials to be shared and sold around the world . Electronic delivery e .g . through computer networks . By digitizing the information and services your organization provides , it becomes available for delivery over digital or non-digital channels . Your own Internet site is only one of these channels . Recognizing that business is a process , the wise organization will create the right feedback channels so that your audiences can help you continually reexamine what information and functionality you are collecting and managing and what publications serve your goals and their goals most fully . Direct delivery will exist in digital products because some products need to be delivered from the manufacturer to the due to the technicalities involved and high prices . For example an aero plane do not require intermediaries

REFERENCE

1 . Direct marketing in practice by Brian Thomas and Mathew Housden (2002...