Paper Topic:

Week 2 Inc

The Four

's of Marketing Mix

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Introduction

Business has been dramatically changing over the last decade . To be at par with this rapidly changing environment , business must acclimatize the new marketing strategies accordingly (Moxey , 2008 . The Marketing mix is a recognized strategy that composes the marketing process . This includes price , product , place and promotion . For the marketer to flow with the drastic changes , he should be able to bring together these ingredients vigilantly into a selection of activities that shunt an

br array of consumers up the ladder . The objective is to make a verdict that will concentrate on the four elements on the clientele in the objective market so as to create a value that will stimulate a constructive response presenting the merchandise with a superlative strategy so as to capitalize on sales and brand constancy

Product

The marketer needs to have an in depth understanding of the merchandise they are marketing (Hindle and Tim (1994 .The quantity / size , quality name , and packaging are essential when meeting the desires of the customer . It should put the customer in a condition to understand how the product benefits them . Take for instance The Coca Cola Company . Its products are generally for all consumers . Each brand targets a specific customer . The company has different drinks for the young and old alike They aim at satisfying the customer 's needs and wants by supplying everyone with his /her favorite drink

Coca cola 's marketing strategy differentiates its...

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