Week 4 Service Mark

WEEK 4 SERVICE MARK

The web site of Procter and Gamble is filled with different product information . PG .com also provides a search guide for easier access as well as the complete accessibility of consumer 's wants and needs However , the home page is overloaded with product and company features which might make one confused and misled at first glimpse of the web site

Procter and Gamble made use of appropriate models for a particular product type . It has utilized different colors in its web site to attract consumers to browse

and read on . These colors represented the colors used in the company 's offered products . It used a youthful theme to advertise and promote its goods to almost all parts of the world including communities of South America , Europe , Middle East Asia-Pacific and others

PG .com offers an added feature for consumers where it provides articles on products that consumers might be interested in . This may also be considered as part of the marketing strategy of Procter and Gamble This feature furnishes articles on all the diverse products of the company before endorsing it to the consumers

On the other hand , Colgate-Palmolive 's web site presents an attractive display of its products through moving graphics , which is viable to attracting consumers . It also used different colors on its web site as representations to the colors used in their products . However Colgate .com provides too many links on a particular product than what PG .com provides its consumers . It does provide complete accessibility of consumer 's wants and needs just as Procter and Gamble does . It also offers a link to company information , as well as a link for the company 's social and corporate responsibility . Colgate .com also offers a youthful and trendy representation of products as in Procter and Gamble . Both companies anticipated that their web sites should adapt to changing and modern times . Colgate .com also provides vital information of their products for consumers before endorsing the products . However it does not provide a particular article . It only offers a general perception on the quality and contents of the products

The web sites of Procter and Gamble and Colgate-Palmolive are both effective for its respective markets . However , PG .com is more convenient to use since it provides direct links for a particular consumer need or want . Users may be misled at first glimpse of its home page , but as one becomes familiar , the benefits and accessibility of the web site will surely be noticed . Colgate-Palmolive 's web site is also effective however , it focused more on product introductions and endorsements and gave less priority for consumers ' participation in the web site

Reference

Procter and Gamble (2008 .

G . Accessed January 31 , 2008 , from HYPERLINK "http /www .pg .com /en_US /index .jhtml http /www .pg .com /en_US /index .jhtml

Colgate-Palmolive Company (2008 ) Colgate World of Care . Accessed January 31 , 2008 , from HYPERLINK "http /www .colgate .com /app /Colgate /US /HomePage .cvsp http /www .colgate .com /app /Colgate /US...