Paper Topic:
Week 6 Internet Marketing
: Nikes ongoing branding campaign (Student Name Course Name Faculty Name Date Discuss how the company conveys its brand in the online environment The website of the company Nike is one of its best kinds . The product images used are used in the website of the company . These images are good and attractive . The entire website is use friendly . The offers are appeared on the first page itself . There are links for new releases discounts , customized products and free shipping and returns . The website provides an opportunity to select shoes from
different man and women segments . The flash images on the main page of the website provide images with name and brief of the product . Consumer has options for changing their global region , select stores find out information regarding events , contact customer services and sign up for email . The entire website maintains the level of sophistication and brand image created by the Nike brand
What elements of the marketing mix does it use
It uses all the elements of marketing mix effectively . It provides information regarding different product ranges . The pricing information with product details is provided . Company uses online promotional strategies like discounts and free shipping offers to attract consumers It provides information about the nearest stores as well as brings the store to the consumers with the online purchasing options
What elements of the value bubble does it use
Value bubble model of web sites has five main stages
Attract
Engage
Retain
Learn
Relate
Nike uses all the elements of Value Bubbles models . The website is attractive and interactive . Customer gets images of the products that enable him to relate with the product . Various offers and links on the first webpage engage customers to find out more about products and offers suitable to his requirements . Consumer learns about new products and offers . Website in not complex and it does not take much time for loading . This makes it convenient for the consumer or prospects to use it
Does the company apply these elements effectively
Nike applies all the elements of Value Bubble effectively . The website is attractive . It offers large selection of man , woman and children footwear , clothing and athletic gear . Man and woman have different section and product ranges . There are various ranges of designs and prices of these items . Attractive images of the items are used . These help consumer to look at various images with interest . It has Men women , Kids , Sport , NikeiD and Clearance as main sections of the website . NikeiD is a customized service for the consumers . Nike offers products in more than 24 sub categories . Sports subcategories include clothes and accessories for sports from basketball to Yoga . Consumer can learn about various shoes , clothes and accessories used in different sports according to the need of particular sport . Basketball requires different types of shoes than running . It educates customers about differences in various sports and have world famous sports person as celebrity endorsers . It allows customers to track their s with status...
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