Week 3 Assignment

Running Head : Marketing in B2C and B2B Sites

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Marketing in B2C and B2B Sites

The marketing aspect of B2B and B2C differs significantly , just like their customer base differs . Most significant difference is that B2B sites are designed to provide services specific to individual client businesses . In this regard , companies embark on providing introductory information regarding their goods and services offered for sale . On the other hand , B2C sites provide information regarding goods and services both of which can be purchased therein

. It is therefore evident that whereas B2B sites play a single role of introducing prospective client companies to goods and services available for purchase upon further discussion , the B2C sites has a double role of providing information on available goods and services and as a selling portal for the said wares (Chris Karen , 2004 ,

. 56

The B2C sites are therefore transaction ally-oriented , given that consumer can purchase the provided goods and services outrightly . The sites also provide technical information on the products being offered for sale , reason being to answer all the questions that consumers could have . These questions could range from the products in question to the selling businesses ' terms and conditions . B2C sites have gone to an extent of illustrating the prices charged by various competitors . All this rises from fact that primary goal of B2C sites is to have consumers purchase the listed products forthwith (Silverstein , 2001 ,

. 125 which explains comparison of prices charged by the competition

Contrary to B2C sites providing various product information and ensuring that consumers embark on buying the said goods or services , B2B sites only provide basic information regarding the selling company and products offered . Prospective client companies wishing to learn more about the products are usually requested to leave their information on the site . The selling business representatives contact prospective clients and provided the much important human experience , which rarely happens in B2C . The absence of all product information on B2B sites originate from fact that client companies usually have specific needs which makes the provision of homogeneous information less important

B2B sites unusually intend to automate the the information delivery system in to save client companies time . The goal is to therefore ensure that prospective clients undergo the least tedious process of garnering basic information regarding contain products . In this regard B2B sites strive at providing information and data that will result to prospective companies wishing to get to inquire further . The selling companies therefore undertake various processes of providing the most eye catching information that would leave prospective consumer companies with understanding that their problems could be solved therein . Upon this understanding , the next point becomes leaving company information so they could be contacted by the selling business ' representatives These representatives provide further technical information and attend to prospective businesses ' concerns

As mentioned above , B2C sites intend to translate the marketing strategies into sale as soon as possible . The goal is to therefore convince consumers to buy the listed...