Paper Topic:

Website critique

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WEBSITE CRITIQUE

Introduction

A website is a collection of Web pages , images , videos or other digital assets that is hosted on one or several Web server (s , usually accessible via the Internet , cell phone or a LAN . Web pages are HTML document accessible via Hyper Text Transfer Protocol (HTTP , protocol used for display of text and images in client browser . The web pages or pages of websites can typically be accessed from a common root Uniform Resource Locator (URL ) called the homepage

, which resides on the same physical server . URL of pages are organized into hierarchies and accessed through hyperlinks or programmatic control (Anand , 2006 ) The website in this context is British Airways Website

Background

Among the most successful companies in the United Kingdom is the British Airways . It commands the Airtime business in most parts of Europe and over the pacific . The main hubs of British airways are London Gatwick and London Heathrow . It also holds Type A Operating Licence from the United Kingdom Civil Aviation Authority and is operational in the context of mail , cargo and passengers . It is also the founding member of the famous Oneworld airline alliance . British Airways enjoys a fleet size of 230 and is operational with 75 countries with 147 flights . The headquarter of this company is located in London , England

Target Audience

The primary Target audiences of the British Airways Site are the customers who are willing to use their services . The target audiences seem to be individual who are interested in getting details regarding holiday or business trip

The secondary target audience of the site is to lure companies with their portion of media and analysts , tertiary influencing climate of debate . In other words its secondary target audience are the sections of the market that are interested in future investments in the company

The tertiary level of audiences is the stakeholders with the objective which includes shareholder who are obviously interested in check the details of the company

Searchability

The searchability of a site includes general criteria , links to site popularity , key term density , tagging and pings . In general criteria it is to see if the site has a distinct and recognisable purpose . As evident from the index or home page , it is a site for marketing consultants or consultancy . The URL http /ww .britishairways .com ' is also self explanatory . As the tag line suggests it goes for air travel goodwill , services , strategies and plans for generating more business direct over the web . Links to within site is done along the sidebars which are cleverly done , as most of the terminologies used can easily be Google , Yahoo or Live searched like air travel , tour , British sites flying , fly , holiday , flight , booking , hotel , booking , holiday plan conducted tour , etc

It is important see all these words qualify for most searched words in the world of travelling , which is their speciality . So it can be seen that purpose reinforced throughout the site . Even though it qualifies for...

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