Website Analysis

Greenpeace .org website analysis

The Greenpeace .org website is an effective tool that calls environmental activists to action around the globe . This essay will demonstrate how the website effectively uses content , design , and visuals to achieve its objectives . The central purpose of the website is to get people involved and taking action to solve issues that negatively affect the planet The main argument presented by www .Greenpeace .org is that `this fragile Earth deserves a voice . It needs solutions . It needs change . It needs action . This argument is effectively followed up by

examples of the earth being threatened by highlighting issues about energy , politics and big business

The of each environmental issue uses pathos , logos and ethos to persuade activists . The stories that illustrate the need for action are driven by pathos which appeals to the human emotion to compel people to take action . All stories have used visuals to appeal to activists The pictures and images are a critical part of the argument being effective . When you see something you care about in danger it is more moving than just text . A great example of moving visuals is the cute baby monkey pictured right above the `donate to Greenpeace ' button . The use of logos through the use of facts and figures in the website successfully back up the claim that the earth needs help . What adds further credibility to the significant amount of statistics on the website are the links to national websites which provide a more local...