Website Analysis

Running head : Website Analysis

Website Analysis Website name : Amazon .com

Target market

It targets all over US , UK , Australia and other countries

Do they meet the target of good websites

To answer this question , we are taking into account some evaluation techniques

Amazon meets the criteria of good websites as because of the following points

Applying Nielsen 's Ten Usability Heuristic 's

Heuristic - Visibility of system status

Amazon keep users informed of their location on the site through the use of page titles and breadcrumbs . Feedback is efficient

if an error is made by a user and popular alternatives are provided

Heuristic - Match between system and real world

Amazon speaks the users language "Where 's my stuff " is simple and commonly used term you would expect from the user . Amazon use shopping technology for example shopping carts and checkouts act as reminders of physical conventions . It has been proven this technology will tap into users pre-existing habits , which are to purchase more in a location they are comfortable

Heuristic - User control and freedom

The Amazon logo offers users an option to return to the homepage Breadcrumbs or the back button will provide an option to return in their path

Heuristic - Consistency Standards

Hyperlinks are consistently displayed to the left of the screen and layout complies with standard HTML conventions

Heuristic - Recognition rather than recall

Amazon has an animated demo and help section to guide users on the site An A9 search is designed to remember information for users

Heuristic - Flexibility...