Web 2.0

Web 2 .0 : A Review

The emergence of Web 2 .0 came as an expected evolution of the World Wide Web into a plurality of communication services which extend beyond the read-only web page . Unlike some common belief , Web 2 .0 is not specific to the underlying technology making the web feasible , but rather is representative of an improvement of tools making the web more interactive , personalized , and user- friendly . The arrival of Web 2 .0 marks the shifting trend from the static page to dynamic pages which present a higher level

of complexity for the developer , but enhanced versatility for the user . The presented is a review of some of the key aspects of the World Wide Web referred to as web 2 .0

The appellation of web 2 .0 became the term chosen by O 'Reilly and MediaLive International following an internet related conference organized in 2004 a few years following the dot com bubble (O 'Reilly 2005a . Web 2 .0 in general , is accepted as partly representative of the suite of application-like web pages that are highly focused on the user as a contributor of content . These may include blogging (Doctorow

et al , 2002 , social networking sites , podcasting , interactivity , and mostly the ability to have personalized content created dynamically with minimal knowledge of web programming (Yahoo , Google , MSN . Web 2 .0 for these several reasons is referred to as the new generation of web related applications allowing for a variety of business models that rely on facilitating usage and allowing users to have an incredible amount of flexibility of design and content . The whole of these interactive virtual services make up the core of what is considered today as web2 .0 the web as a platform (Medialive 2007 . It is sometimes referred to as Rich Internet Applications (RIA ) and relies on internet technologies mostly comparable to or based on Ajax (Asynchronous Javascript and XML (Youtube 2006 . However , the technology enabling web 2 .0 is considered a tool to make the web a platform much like the ones used on a desktop application and in a general sense experts in the area have reserved the name of web 2 .0 to be a reference to the type of applications it may contain rather than to describe the technology it is based upon . There is a great amount of confusion presently as to what web2 .0 should represent or be known to represent , and that difficulty in labeling is partly related to the absence of a formal international consortium overseeing and facilitating the development , advancing , and proliferation of web 2 .0 applications . Consequently the definition may vary , although there are several recurrent themes which in retrospective can be considered to make up the core of web 2 .0 enabled applications

Blogging , for instance has now reached a worldwide level of recognition as a web 2 .0 application . It is one of the first web enabled applications that permitted such an amount of freedom of expression to the user...