Web Site Review

The Cruise Line Industry

When examining cruise line websites , it is important to observe their graphics , writing , booking , main buttons , and additional information There were three major categories for cruise lines , one catering for a generic crowd of both families and individuals , one catering to families , and one for higher class clientele . It is apparent that the emotional appeal to the need to escape is the first hook to the customer , followed by another appeal aimed specifically to the clientele . From observing these websites it is clear that the best websites

understand their clients , have easy navigation , and beautiful graphics . All the cruise lines had navigation buttons to find out about cruise ships , destinations , onboard experience , and shore excursions prepare for a cruise and book a cruise but had other buttons depending on clients needs

The first category of cruse ships is the generic kind that seeks to attract all types of customers and understand that the average person is concerned with pricing , as well as thoroughly escaping their daily life Royal Caribbean , Carnival , Celebrity , and Princess all rely on beautiful graphics featuring escape , special offers , and royal Caribbean also has a lowest price guarantee . Each cruise line has something unique about its site , but Royal Caribbean 's first hook is to automatically route the visitor to a reservation page that allows you to enter the site if you have already booked or if you want to book Clicking on proceed to reservation brings you to a page with the Cruise in style ' logo over a picture of a pristine beach and a find the best priced cruise ' reservation box below it . The top offers the same set up as the previous page plus seven buttons including deals more ' and FAQs ' The right has more navigation buttons for choose your gift ' groups incentives ' first time cruisers help us improve ' and honeymoon registry ' while the right column allows you to sign up for email and learn more about the lowest price guarantee ( HYPERLINK "http /www .royalcarribean .com www .royalcarribean .com

Carnival 's website has the logo and tag line the fun ships ' at the top of the page along with the phone number . Below this header there is a picture of a cruise line composed of thousands of pictures , with the option to view more . A top bar has the standard buttons plus gifts and specials ' Below the picture to the left is a quick pricing box and to the left a cruise expert box that gives a number and a way to enter the website as a first timer , experienced guest or booked already Between these two boxes there is a link for planning with friends and a link for news (www .carnival .com

Princess has a top bar with the logo and the Escape completely phrase . Below the top line which has standard options plus find and compare cruises ' prepare for your cruise , and customer care , there is a flash presentation with the tag line backed by a slideshow...