Web Analyzing-OATA.org

Web Design Team project

OATA .org Analysis

5 /1 /2010 Aesthetics 66 .5 /70

Since aesthetics of a website is the first thing that visitors notice this area is important . Capturing visitors ' attention and conveying the brand of the organization is necessary for the aspects of aesthetics across the website . If the graphics attract the viewer 's attention away from the text , the aesthetic purpose of the website is defeated

The OATA website scored an overall 4 .75 in Aesthetics . The OATA website presents very well and there is no

clutter throughout the website 's pages . The website chose a 2-color scheme that creates a simplistic color design without distraction . The background was a nice shade of dark blue but the middle area 's lighter blue did not seem to fit with this and the red coloring scheme . The intensity of the color represents a different shade of blue rather than being a secondary color to the chosen navy blue color . The OATA website would benefit from a different shade of intensity for that lighter blue color . According to Shirl Brainard , the intensity can be determined through the addition of white (or black ) to the navy blue color (Brainard , 2006

The pictures used in the website portray the theme of the organization however the one on the Job Board webpage did not seem to match since it was a picture of the team managers looking over an injured athlete Montages used on a few pages throughout the website provide a...