The Walt Disney company and Dennis Hightower

Moreover , the company 's main asset has been their qualified and smart knowledgeable human resources that have struggled to take this organization to the next level . One other strength is the company 's strong network and affiliations with various other partners in the entertainment and media business around the world . It has had strong business relations with Pixar for almost 14 years while it keeps on arranging mega deals with various corporations around the world as joint campaigns and ventures . The two business philosophies used by Walt Disney are Innovation and Adaption

. The rate at which it fits in every market it enters is one of the highest in the world while innovating to sustain its market position as the market leader and catering to the needs of its customers through the changes in time and technology

Weaknesses

The major weakness of Disney is that majority of its business revenue is earned from business ventures in United States while the overseas operations contribute to only 5 of sales of the company . Certainly there is a high risk factor involved with the company having high sunk competition and investment . Any venture if fails would hit Disney 's balance sheet very hard and damage its reputation in the market . One other major problem Disney faces is the frequent changes in its top management and so the inconsistency in company 's policies and organizational structure which leads to miscommunication within the organization while enhancing powers of the bureaucracy in the system (Nanda ,1994

Opportunities

With the markets becoming more adaptable and flexible to outsourcing and globalization , the Walt Disney can expand its operations in other growing global markets . It can penetrate in the current markets it is operating in by offering new creative and innovative offerings while can offer its products and services...