Walt Disney Corporate Strategy

Walt Disney Corporate Strategy : A Guarded Look Into The Future

Introduction

The Walt Disney has always been known for one thing : vision . Founded more than 80 years ago , the company has spent many years at the forefront of the entertainment industry . It has accomplished this by never resting on its laurels , but by making prodigious efforts to bring a measure of happiness into the lives of people around the world . From the introduction of Mickey Mouse to the creation of Walt Disney World to the acquisition of Pixar , the company has exerted

Herculean efforts to achieve this goal . Today , the success of Disney is obvious , and it has achieved this through its ability to endear itself to the minds of billions of people

Current Objectives and Current Strategy

The success of Disney is obvious , but how and why it was able to achieve that success is not as plain . The biggest strength of Disney as a company , is really the firm 's share of mind ' and it is also the company 's strongest competitive advantage , or its economic moat . To illustrate this , each one of us , after hearing the name Disney ' will automatically have something in mind - an animated film , perhaps , or a character , or a theme park . No matter what that is , the association is most likely a very positive one : One of entertainment , imagination , and perhaps a family setting . In contrast , the mention of Columbia Pictures or Universal Studios will not evoke the same type of response . Disney then , has succeeded over the years in promoting itself and its products as a wholesome entertainment outlet for the entire family . This reputation is as invaluable to the company now as it has been in the past , and will continue to be the major factor driving its success

Current Environmental Opportunities and Threats

In a globalizing world , entertainment - the company 's main product - has become a commodity business . Whereas Disney home videos could once be sold for 80- 90 dollars , price competition and improvements in technology has lowered that figure drastically . In other words , even an established firm such as Disney will have to compete ruthlessly for the time and attention of its customers . Only by coming up with newer and better products will it continue to thrive in a more competitive market .Also , because the firm derives much of its revenues on the sales of home videos , the problem of piracy becomes very salient . Piracy is much more of a problem overseas than in the United States , but with the increasing wealth of countries such as China and India , the international market simply cannot be ignored . In the aforementioned countries , piracy is rampant , and videos that might sell for 30- 40 in America will have counterfeit copies that can sell for less than 1 . Disney 's animated films , for instance , are very popular in China - but with counterfeit copies available everywhere , the company is having a very difficult time realizing the profits that it justly deserves

Stakeholder Analysis The...