Walmart`s Marketing Strategy

Walmart`s Marketing Strategy

Walmart is a company famous for its adaptive and dynamic marketing strategy . Without a wise marketing campaign , Walmart would not have achieved spectacular growth that made the largest company in the US . In this , we will analyze this strategy using four

's of marketing

Product

Walmart has chosen to sell a wide range of products , being an almost universal store where one can buy virtually everything . This wide variety pays off : in 2003 , the average American spent 761 in Wal-Mart stores , which accounts for 32 of all

disposable diapers sold through mass market stores , 30 of all photographic film , 26 of toothpaste and 21 of pain remedies , according to published reports (Knowledge Wharton

Price

The cornerston of Walmart 's strategy has been its low prices . The company continues to undercut its competitor 's sales by offering comparable merchandise at lower cost

Place

Walmart is truly present all over the globe . Today , even remote nations like China have their Walmart stores . In the US , Walmart stores are all over the place , covering the nation with a dense network . Many of them are located out of town so that consumers have to allocate some time driving there , but this inconvenience is offset by the pleasure of one-stop shopping and low prices . At the time , the retailer is reaching into global markets with stores in Brazil , Canada , Germany South Korea , Mexico , Puerto Rico , the United Kingdom and China (Knowledge Wharton

Promotion

Although Walmart prices are already an attraction , the company also takes effort to entice consumers with promotion . Right now , for instance , on its website it advertises 97 cent shipping on selected items and offers consumers an opportunity to donate to Salvation Army Red Kettle Campaign

Bibliography

Knowledge Wharton . Walmart`s Marketing Strategy . 2 December 2006

Walmart . 2 December 2006

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WALMART

December 2 , 2006...