Walmart `THE BIG BOX`

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Title : Wal-Mart The Big Box

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Abstract

Building business to be known worldwide is multi-tasking and requires special skills and strategies . Most world re-known business brands in retail chain stores , motor industry and commercial products rise from sole proprietors who expand to the extend of global recognition and brands . Wal-mart has been on such business success that was build by Mr Sam Walton in 1960s . This research will focus on the analysis of success and challenges wal-mart is encountering by examining historical

background of wal-mart , looking at key competitors , product mix strategies for promoting wal-mart and finally look at its the financial position . This will serve as a case study for Industry Analysis against current changing trends in managing chain stores business

TABLE OF CONTENTS

Introduction 4

Industry Analysis : The Big Box 4

Wal-Mart History 4

Key Competitors 5

Product Mix 7

Promotional Strategy 8

Financial Standing 9

Summary 11

Works Cited 13

Introduction

This provides an analysis of the company Wal-Mart in terms of all the major aspects of the company . The begins with an analysis of the industry besides presenting a history of the company . The then looks at the competitors of the organization , its financial strength as well as how the company is currently operating in the industry . The equally looks into the promotional strategies of the company , as well as the product mix the company can use . The then gives a final summary on the possible way forwards with regards to the future of the company

Industry analysis : The Big Box

Wal-mart is a household name in most cities across the globe . It is ranked as the most successful retail stores operator . Current retail in form of discount stores , markets and supercentres number over 6 ,000 with US alone has 4 ,000 while the rest are distributed in 13 cities across the continent (Research and Markets .There is rich and diverse history behind wal-mart stores . The business operations scopes of wal-mart are in three segments as follows , Sam club , stores and international segment . In addition , it has registered brand names like Great value , Equate , Athletic works , HomeTrends , Sams Choice and others licensed in operations of various sectors including McDonalds , General Electric , Mary-Kate and Kate , Disney and Starter . Industry analysis figures indicate that by January of 2007 , wal-mart was running 4 ,022 businesses in US alone (Research and Markets

Wal-Mart History

Sam Walton started wal-mart in 1962 based on a unique business strategy . Walton was a retailer who bought goods at bargained price from wholesalers but did not adjust prices instead he to earn profits from business volume unlike most retailers would have done Walton established the Wal-mart culture of being cheap by employing cost-cuts , for example , sharing hotel rooms and flying in the same coach all executives and boss during business trips . One cannot belief the cost-cut extensions even to the office coffee where 10-cent has to have been contributed on the tin (Frank , Washington monthly...