Wal-Marts Public Relations Problems

Running head : PUBLIC RELATIONS AT WAL-MART

Wal-Mart 's Public Relations Problems

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Abstract

Public relation is a fundamental tool for any organization in maintaining a good image and also for it to achieve its full potential This is why companies must always strive to employ the best public relations practices to avoid negative image or public relation related problem . This will extensively analyze the negative way of Wal-Mart 's public relation problems while focusing on its employees and the community at large . At the

same time , this will show the ways Wal-Mart does or does not adhere to the public relation principles

Wal-Mart 's Public Relations Problems

Introduction

Public relations revolve around the collective truth . Its opinions are based upon facts which can be successfully changed by an organization through opinion persuasion which will also lead to a change in sequence behaviors . In for an organization to succeed in its public relations a set of principles need to be followed which mostly begins with an identification of problems and challenges to setting of public relations ' goal . These can be done by use of persuasive messages , key communications tactics , through monitoring progress as well as crisis management (WorldWideLearn , 2006

Lack of enough preparation in managing crisis and public relations may lead to undesirable and negative results within an organization with regards to the organization 's employees , business and customers However , in to succeed in today 's business world , businesses ought to manage all changes...