Wal-Mart in China

Running head : Case Study

Wal-Mart

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Wal-Mart Stores

`Every Day Lower Prices ' in China

China is the one place in world where you could replicate Wal-Mart 's success in U .S

- David Glass , former CEO of Wal- Mart Stores

The first Wal - Mart store was opened on July 2nd 1962 in Rogers Arkansas by Sam Walton , a man aged 44 belonging to the State of Oklahoma . The philosophy behind the operations of

Wal-Mart was that of the initiator , who believed that the future of retailing lay in discounting . To avoid competition from the giants like Sears which dominated the big cities , Wal-Mart was opened in a rural , small towns ignored by other retailers . This initial positioning later became the competitive advantage for Wal-Mart leading to a command on economies of scale

At the end of the first year the sales of Wal-Mart had reached US 975 ,000 . Ten years later in 1972 , with a sound backing of US 78 million in revenues , the company got listed at New York Stock Exchange The public listing provided the company with loads of finances for greater and swifter expansion . At the end of Jan 2005 , Wal-Mart reported to have presence in nine countries , with 5 ,289 stores , 1 .6 employees worldwide and a net sale of US 285 billion . Many think that the success of Wal-Mart was just due to the discounts provided , but the thing...