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Paper Topic:

Wal-Mart general environmental analysis

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Wal-Mart General Environmental analysis

Wal-Mart is currently still enjoying a continuous expansion as it has from the time of its foundation . The basis behind its nonstop progress is that for past several years it has remained steady in its task of providing the best to both its customers and associates . At present Wal-Mart is known as the most popular discount retail store in the United States . The company operates on procuring products with rigorous negotiations for the lowest price and

economies of scale in turn to sell at thin margins and offer the customer the lowest price possible (Stephens , 290 ) Wal-Mart 's International Division is operating in 10 counties other than the United States (Kanter , 96

Strategic Posture

Mission

Its founder , Sam Walton , brought about the mission of Wal-Mart as to `Serve the associates and customers with compassion and integrity Wal-Mart is committed to perk up the standard of living of its associates , consumers and population (Fishman , 205

Objectives

To be the very best in discount retail stores

To continue to be number one in discount retail in the United States

To run business in the "Wal-Mart Way (Website Wal-mart , 2008

To become the world 's largest company by its continued growth in the United States and the foreign countries that has expanded in to (Kanter , 95

Economic Trends at Wal-Mart

On the downside , Wal-Mart is experiencing a loss in growth , which means that the company is growing at a decreasing...

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