WTM World Travel Market

World Travel Market (Name (University (Course (Tutor (Date

Table of Contents

TOC \o "1-3 " \u Table of Contents PAGEREF _Toc8 \h 2

1 .0 Introduction PAGEREF _Toc9 \h 3

2 .0 The Five W 's of the Event PAGEREF _Toc0 \h 3

3 .0 SMART Event Objectives PAGEREF _Toc1 \h 4

4 .0 Marketing Methods PAGEREF _Toc2 \h 5

5 .0 SWOT Analysis PAGEREF _Toc3 \h 6

6 .1 Strengths PAGEREF _Toc4 \h 6

6 .2 Weaknesses PAGEREF _Toc5 \h 7

6 .3 Opportunities PAGEREF _Toc6 \h 8

6

.4 Threats PAGEREF _Toc7 \h 8

6 .0 Recommendations PAGEREF _Toc8 \h 9

7 .0 Conclusion PAGEREF _Toc9 \h 9

References PAGEREF _Toc0 \h 11

Introduction

The world travel market is a lively global event that takes place annually . The annual 4 day event normally involves key buyers and sellers in the travel and tourism industry from all over the world who come together to address the diverse issues and elements of the industries (Johri , 2005 . The event brings together people from different sectors of the economy who come together to find practical ways of handling the major hurdles affecting the industries . The business to business event also provides a wide range of destinations that are exhibited by different international travel professionals

The event provides a unique opportunity for different people in different sectors of the two industries to meet , network and negotiate as they conduct business and advertise their services all under one roof . The event has been held during...