WEEK 3 DISCUSSION QUESTION

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Week 3 Discussion Question

In this , the best company to be analyzed based on Five Forces Model is the Jet Blue Airways Company . Based on Porter 's Five Forces model , there are five forces that determine competitive power in a business situation and these are supplier power , buyer power , and competitive rivalry , threat of substitution and threat of new entry (Mind Tools Website 1 . First , Jet Blue Airways must boost the number of its suppliers of each key input , so that

power of suppliers can be narrowed . Assessment on how easy suppliers can augment their prices must be prioritized . Since Jet Blue Airways existed as a competitive business organization , it is strong in this area of competition . Second , Jet Blue Airways must examine how quick buyers can drive prices down . The tenet is that there should be numerous buyers linked with the company to limit buyer power . In this force , Jet Blue Airways is moderate enough in handling the situation

Third , Jet Blue Airways must be equipped on competitive rivalry . The company must persist in offering typical and unique perks and privileges for customers . The competitiveness of Jet Blue Airways proves that it is strong in this factor . Fourth , Jet Blue Airways must be attentive of the threat of substitution . There are comparable services that can be seen in other airline companies that a customer might prefer such that , Jet Blue Airways must be careful of probable substitution . In this part...