TWO WEBSITES WITH SIMILAR PURPOSE

TWO WEBSITES WITH SIMILAR PURPOSE

PG .COM AND COLGATE .COM

Procter and Gamble , Inc . and Colgate-Palmolive are two companies that offer various products to consumers . Both companies belong to the retail industry and cater to different consumers on a worldwide basis As such , both companies have utilized the exceptional benefits and advantages of the Internet through their respective web sites

The web site of Procter and Gamble is filled with diverse product information . However , the home page is overloaded with product and company features , which might make one confused and misled

at first glimpse of the web site . PG .com also provides a search guide for easier access , as well as the complete accessibility of consumer 's wants and needs

Just as other web sites , PG .com provides a link to its company information , which includes the mission-vision , objectives , and social projects . It also has a separate link where consumers may browse through Procter and Gamble 's actions and commitment to social and corporate responsibility

Procter and Gamble made use of appropriate models for a particular product type . It has utilized different colors in its web site to attract consumers to browse and read on . These colors represented the colors used in the company 's offered products . It used a youthful theme to advertise and promote its goods to almost all parts of the world including communities of South America , Europe , Middle East Asia-Pacific and others

PG .com offers an added feature for consumers where it provides articles on products that consumers might be interested in . This may also be considered as part of the marketing strategy of Procter and Gamble This feature furnishes articles on all the diverse products of the company before endorsing it to the consumers

The stakeholders will definitely be interested in the link that PG .com provides , where vital investment information is presented . This link is specifically designed for company stakeholders who might want to know the latest and updated financial and overall status of Procter and Gamble

Colgate-Palmolive 's web site presents an attractive display of its products through moving graphics , which is viable to attracting consumers . Like Procter and Gamble , it also used different colors on its web site as representations to the colors used in their products However , Colgate .com provides too many links on a particular product than what PG .com provides its consumers . It does provide complete accessibility of consumer 's wants and needs just as Procter and Gamble does . It also offers a link to company information , as well as a link for the company 's social and corporate responsibility . Colgate .com also offers a youthful and trendy representation of products as in Procter and Gamble . Both companies anticipated that their web sites should adapt to changing and modern times . Colgate-Palmolive saw this advertising strategy as very efficient particular on the youth Colgate .com also provides vital information of their products for consumers before endorsing the products . However , it does not provide a particular article . It only offers a...