Voltage Healing

According to Michael Porter 's framework for strategy formulation , a business organization has three strategies at its disposal differentiation , cost minimization and focus . Vomaris Innovations is implementing both the strategy of differentiation and the strategy of focus . The company has a simple organization structure and this is enabling the company to maintain a culture of innovation . Maintaining this cultural orientation is a critical success factor when it comes to implementing the strategy of differentiation . The medical equipment manufacturing industry is characterized by a considerable level of competitive rivalry . According to Michael

Porter 's five forces analysis the industry is also characterized by a high threat of new entrants such as Vomaris Innovations . There is also a high threat of substitutes . In to build a competitive advantage , the company has to formulate strategies in to counter both threats . To this end , the company has to maintain a flexible organizational structure . This is facilitated through the small size of the company

The process of differentiation is enabling the company to develop a product which reduces the cost of operations for its clients . That is the unique selling proposition of the product which Vomaris Innovations has developed . As a result , it will generate a considerable level of demand in the market . However in the context of this company , the PEST analysis is also applicable . This is because the success of Vomaris business strategy will depend on FDA approval . Therefore the political factors will play an influential role in determining the success...