Visual analysis of symbol (Ferrari)

Visual Analysis

Ferrari Symbol

Inherited by Enzo Ferrari from World War 1 Italian Air Force fighter pilot Count Francesco Baracca in the 1940s , the prancing horse on the yellow background became a trademark of Ferrari cars . The symbol is accompanied with the capital letters S and F representing Scuderia Ferrari , the company 's area that is related to automobile racing . Every aspect of the Ferrari logo appeals to both rational and emotional sides of the consumers . The influence it brings is strong enough to make people consider the brand superior and

prominent in the industry

The horse itself connotes a lot of meanings to the eyes and minds of the many . As it is big and has a great stance , it symbolizes power and strength , which are the qualities consumers would definitely want in a high-quality sports car . Along with this is the image of grace and beauty , which signifies the kind of fine and exquisite designs Ferrari automobiles offer . The act of prancing , on the other hand , is a sign of active and lively movement , which embodies the need for speed of consumers . It also suggests freedom as the horse is able to move freely frolicking and galloping all the way . The visual presented to most people pulls them to think that Ferrari cars are indeed tough and resilient as the horse is with its figure

Colors also play an important role in their logo . The dominant color yellow , is very much detectable , as many fast-foods and restaurants use this such as McDonald 's , since it speaks of a dynamic and vigorous influence . Yellow is also the color associated with the sun , therefore posing the definition of life , vibrancy and magnificence , which ultimately attracts consumers because it characterizes the splendor Ferrari cars have . The black horse , conversely , has a very solid tone with the black hue that again signified the robustness of the automobiles

The shape is a very manly one with a very sharp edge at the bottom of the logo . It definitely captures the essence of being in charge in a very paternalistic society . Drivers would absolutely want to be in command of all their actions , creating an air of responsibility when handling Ferrari cars . Although mainly mannish , the curves at the sides would also cater to the interests of the women . This indeed shows how flexible their symbol is in accommodating everyone who considers in purchasing a car

The repositioned flag of Italy also gives the impression of high quality as many various eminent cars , such as Maserati and Lamborghini , are from the said country . This lays a feeling of ease for the consumers as what they will be buying is superb in quality

As analyzed , the Ferrari symbol is visually appetizing to all kinds of consumers as it seemingly depicts the value of their cars with the horse , the colors and the shape . It promotes the significant attributes Ferrari offers . The image it presents strengthens the brand , which positively provides quality assurance to consumers . Without a doubt , it will forever communicate the merit Ferrari deserves with the excellence they make happen in every creation they have

References

Kini , Dinesh . Ferrari Logo - Design and History . Retrieved December 4 2007 , from http /www .dinesh .com /History_of_Logos /Car_Logos_-_Design_and_History /Fe rrari_Logo_-_Design_and_History

Ferrari Logo . Famous Logo Design . Retrieved December 4 , 2007 , from http /www .logoblog .org /ferrari_logo .php

Symbol Meanings of the Horse . What 's Your Sign ? Retrieved from December 4 , 2007 , from http /www .whats-your-sign .com /horse-symbol-meanings .html ...