Visual Comunication

NAME

Applied Art Comm . Studies TV

Visual Communication Notebook Arrange the notebook in the given here . Attach each separate item to a single sheet of unruled 8 .5x11 sheet of with a clear label (including your name ) and statement if required . All explanatory and evaluative comments that you make will bolster your grade . Include this sheet with your notebook . It will be used in grading

READ AND FOLLOW THE DIRECTIONS ON EACH QUESTION

NOTEBOOK 3 75 points

1 . Visual Analysis 40 points

Find ONE strong example of an effective visual

communication which ilustrates principles which we have covered in the course

Check the Principles that you identify on the list below and list with identification on separate sheet (s . List as many as you see , but don 't just say it 's there - briefly explain your sightings . Remember you are talking about a single example which you analyze . Reread the section in the text on omniphasism

art and design elements (from NOTEBOOK 2

UNITY

harmony and contrast

balance

rhythm .repetition

emphasis /dominance

proportion within the frame

scale

economy

function

gestalt

semiotics

metonymic code

analogical code

displaced code

PCTECH

PIEEE

Stereotype

Use of typography

Grid and freeform

Identifiable graphic style

Color usage

Others you see UNITY

There is unity in the way that the images and letters are arranged to show one whole image that is attractive when viewed both up close or from a distance . Such arrangement creates a very strong and attractive image as a whole

HARMONY and CONTRAST

There is harmony in the selection and mood of the images of the film 's cast , as well as how the images are overlaying the text . The contrast of the colors white , red , and black , match very well with type of film or product that the image is supposed to sell

RHYTHM and REPETITION

This can be seen in the selection of the cast 's scowling images , as well as how the title of the film The Departed ' is actually written twice in the entire image

EMPHASIS and DOMINANCE

What is immediately noticeable is the large title overlain by images of the cast . This creates a very strong central image that catches immediate attention even though the title of the film is not easily readable . It draws the viewer closer to the image

PROPORTION WITHIN THE FRAME

This image is not the typical centered movie poster . It is asymmetrical which makes it very eye-catching as it stands out when compared to other posters . However such asymmetry is balanced by text-heavy information on the film on the right

FUNCTION

Each part of the image has a specific function . The images of the cast show the mood and type of film , as well the title (although not easily readable . It also shows the actors in the film . The right side , again shows the title , as well as the actors , but this time in text form . The date below is colored in red to show contrast as well as an important...