Virgin mobile USA

Abstract

With the paradigm shift in the contemporary business environment and the increased competition , business entities have devised various strategies to deal with the challenge of losing market command . In a competitive industry and market , company should distinguished basing on high level customer service and extra ordinary services . Consequently , every business will want to make sure that it not only wins the next customer in the line but it also endeavors to ascertain that this particular customer is retained . For most businesses , customer relationship has been embraced as a good point

of achieving this . Many companies are currently taking serious the idea of customer relationships and pricing hence compelling them to offer some sort of service promise to their customers . Thus the company will struggle to develop customer loyalty by bringing in issues like warranties and guarantees and other procedures that purport to offer full customer satisfaction as part of its overall customer relationship management approach

Introduction

Virgin mobile is among successful and leading mobile service providers This company is engaged in business through various operating which include airtime , carriers , entertainment and financial services like transfer of money . These make virgin one of the most comprehensive mobile communications companies in the world . Customer satisfaction is major and fundamental responsibility of every top management in any organization .This enables the company to attract and retain customers It is therefore necessary for the organization to itself in active process based on dialog with its customers hence taking any corrective measures required through pricing . This enables the company to deliver value and eliminating customers ' dissatisfaction hence proficiency in the company

The most complex and challenging idea is the cost incurred in handling pricing and need to provide optimal customer value . Virgin company has redouble its efforts to make sure that they adopt approaches that meets customer expectation and at the same time reorganizing logistic operations and optimizing asset recovery . This strategy enables the company to satisfy their customers hence retaining them

VIRGIN

Before setting the price the company analyses to understand what are needs of the company , customer and what competitors . Virgin like many have carried this analyzing and understood the needs of their customers

There are various reasons why price objectives should be properly analyzed and understood . Firstly , the price objectives should not only be determined according to the business objectives , but should also form part of these objectives . If this is not done marketing management cannot by means of price do justice to the essence of a price , namely to achieve some balance between the interests of the suppliers of capital on the one hand and the consumers on the other hand . The danger of suboptimisation between certain divisions in the enterprise exists if the different objectives in the objectives structure are not synchronized

Secondly , the management of a price policy requires certain decisions These price decisions can more easily be taken by basing them on a specific price policy . The price policy should therefore be aimed at the price objectives...