Virgin Airline( Social enviroment issues)

Resource : Virgin (2008 ) About Virgin . Retrieved March 31 , 2008 from http /www .virgin .com /AboutVirgin /WhatWeAreAbout /WhatWeAreAbout .aspx pp . 1-4 We believe in making a difference . In our customers ' eyes , Virgin stands for value for money , quality , innovation , fun and a sense of competitive challenge We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customer 's experience through innovation Our companies are part of a family rather than a hierarchy . They are empowered to run their own affairs , yet other companies help one another , and solutions

to problems come from all kinds of sources Value for Money Simple , honest transparent pricing - not necessarily the cheapest on the market Good Quality High standards , attention to detail , being honest and delivering on promises Innovation Challenging convention with big and little product / service ideas innovative , modern and stylish design

Brilliant Customer Service Friendly , human relaxed professional but corporate Competitively Challenging Sticking two fingers up to the establishment and fighting the big boys - usually with a bit of humour Fun Every company in the world takes itself seriously so we think it 's important that we provide the public and our customers with a bit of entertainment PR STRATEGIES Two-Way Symmetrical the two-way symmetrical model of PR was developed by James Grunig in 1984 consists of a two-way communication process symmetrical means that an organization recognizes the need for a relationship with the public based on equality and trust willing to make its own changes as to have its public change two-way symmetrical describes public relations based on research and two-way communication to improve relationships with its publics

Default Design Resource : Virgin (2008 ) About Virgin . Retrieved March 31 , 2008 from http /www .virgin .com /AboutVirgin /WhatWeAreAbout /WhatWeAreAbout .aspx pp . 1-4 We believe in making a difference . In our customers ' eyes , Virgin stands for value for money , quality , innovation , fun and a sense of competitive challenge We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customer 's experience through innovation Our companies are part of a family rather than a hierarchy . They are empowered to run their own affairs , yet other companies help one another , and solutions to problems come from all kinds of sources Value for Money Simple , honest transparent pricing - not necessarily the cheapest on the market Good Quality High standards , attention to detail , being honest and delivering on promises Innovation Challenging convention with big and little product / service ideas innovative , modern and stylish design

Brilliant Customer Service Friendly , human relaxed professional but corporate Competitively Challenging Sticking two fingers up to the establishment and fighting the big boys - usually with a bit of humour Fun Every company in the world takes itself seriously so we think it 's important that we provide the public and our customers with a bit of entertainment PR STRATEGIES Two-Way Symmetrical the two-way symmetrical model of PR was developed by James Grunig in 1984 consists of...