The View From Saturday

Topshop as well . The company 's confidence in Topshop 's model is indicative of the same strengths illustrated at Provocateur as well as in discussions throughout this study . As a related article indicates , Topshop has always offered a great online service , which is now even better . Wannabe fashionistas are able to shop from a collection of over 2 ,000 items with around 200 new lines being added every week . As well as having clear and easy to use navigation , the new site has the look and feel of a fashion-magazine and incorporates

fashion features and a Style Blog - this site is the perfect fashion-fix for lunch-hour browsing (Southall , 1 ) This type of insight would help to nullify many of the concerns cited with regard to the credibility of marketing high fashion women 's clothing online The confidence expressed by its internal leadership in Topshop 's effectiveness as an innovator and a competitive player in the rising fashion e-tail industry would be bore out by industry reviews of the web service

This would be further reinforced by perusal of the website itself which is fairly sophisticated in its presentation and its approach to a wide range of issues which we have identified as problems specific to fashion e-tailing . Located at HYPERLINK "http /www .tops .co .uk www .tops .co .uk , several of its features are demonstrative of the better efforts by retailers to make the transition to the online market a more intuitive process With direct regard to the subject of our case studies , which concern two e-tail sites specializing the sale of lingerie and women 's delicate fashions , there is distinct evidence that a difficult , highly personalized item can theless be purchased through sophisticated recreationally enjoyable , engaging and easily navigable e-tail websites In our literature , there would be sufficient evidence...