VietNam Cross Cultural Management Plan

VietNam Cross Cultural Management Plan

2007 Vietnam Cross Cultural Management Plan

Introduction

In many cases , companies see globalization as a matter of taking a superior business model and extending it geographically , with necessary modifications , to maximize the firm 's economies of scale

From this perspective , the key strategic challenge is simply to determine how much a company should adapt the business model - how much to standardize from country to country versus how much to localize to respond to local differences (Ghemawat , 2004

The cultural and political differences are becoming key

factors that entrepreneur should consider in global market . A pan of pizza in its native country , Italy , might have different taste with a pan of pizza in Thailand that a little bit spicier . So , consider the difference in taste , colour and other senses . This idea is also applicable to Philip Morris (PM ) that recently shows their intention to strengthen their presence in global market

Working and living in another culture is different from living in our home countries , or from working or living (but not both at the same time ) cross-culturally . Therefore , it is important that any business owners to consider the mass customization ideas

Within the past few decades , the terminology mass customization ' has taken off the ground . It is the result of various customers ' demands which need products /services tailored in specific fashion . From outfits to private airplanes and sport club 's members to telecommunication services , people are demanding that their products and services exactly fit their specific needs . The reasons are those people are different therefore , giving the importance to serve them in different manners as well

Jean-Pierre Jeannet says that for successful business leaders , it will become an imperative to move out of their domestic mindsets into a more internationalized , or even globalize type of thinking (2000

Under such circumstances , we highly recommend the managements of a United States for-profit corporation to develop products that adopt local taste , packing , and appropriate pricing in to win people 's hearts in every country where the corporation and their products exist

Concerning this issue , this will develop a cross-sectional cultural management plan and implementation for the expansion of a United States for-profit corporation that designs , manufacturers , and markets a full line of products (physical goods . The discussion includes a complete aspect such as available resources (technology infrastructure , sociological forces , human resource issues , and technological forces , to name a few

Cross Cultural / Diversity Management

Importance of Cultural Management

It has been realized that because of profound socio-economic evolutions for the past 30 or 40 years , diversity management becomes a crucial aspect of today 's organizational management . The modern and global labor market has changed significantly influenced by demographic change migration , technological advancements and the changing nature of work Globalization and internationalization has conditioned the global business society to further embrace diversity as a part of the working environment conditions

The basic principle of human resource management conduct regarding the issue of diversity is that all must have...