Video Advertising on Search Results Page

Video advertising on search results page involves the use of ads placed in search engines for the purposes of advertising , informing all prospective customers on the products and services available to them as well as gaining financially . Google has always had a love-hate relationship with advertising . Its power and wealth come from the 16 billion a year of advertising that it sells . It has started testing video ads on some pages of search results . Google 's main mission is to organize the world 's information and presenting it to us in a highly

br usable format . They have to earn a return on their investment , so I do not mind them expanding their advertising and Google will realizes this display format to achieve the return , as long as it is not obtrusive and a clutter . I am confident that and achieve its goals , including maximizing its return , in a tasteful way . They are miles ahead of anyone else in achieving their mission and it is a joy to use their services

They are developing ad formats with images , interactive maps and other more elaborate features

Google and Yahoo have both started including video advertising on search results pages . Depending on how consumers react , this could open a vast new source of ad revenue or could deter users from clicking on the already incredibly lucrative text ads

Google 's video ads , which were written about last month , have now started appearing . But you need to look very closely to see the single blue link that with text like Watch Commercial ' that appears under some of its regular search ads . Marissa Mayer , Google 's vice president of search products and user experience last year said , Google has introduced what it calls universal search , which mixes images , videos news stories and other types of information with the standard text links to Web pages .

Yahoo 's approach is not garish when compared with banner ads , which these days have all manner of video and animation . But compared with the Google links , Yahoo is shouting in the library . All this is part of the broader reinvention of TV commercials in the age of user control . Many believe that pre-roll ' ads that users cannot skip will be supplemented by the overlaid ad that lets users decide if they want to pause the program to see video from an advertiser

Text ads are not as effective on pages with search results that include images and video . The eyes of users automatically gravitate to the images more than the text , she said . Now that Google 's main search results pages include more images , video links and other elements , it is more appropriate , she argued , to have corresponding advertising formats Ads with accompanying videos will have a small button with a plus sign Google has increasingly used the plus icon to indicate that certain information like a map can pop up on a search results page . Users that click the plus button on an ad will see a small...